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Beat yourself to beat the rest

Are you an average winner?

You're never scored against anyone else's step count — only your own rolling average. Walk more than usual and you climb. That means the fittest person in the office and the least active have exactly the same shot at winning.

Your step count is private. Always. Only you ever see the number.

Today's scoreboard

Priya

ordinary walker

112% of avg

+40 pts

Deepak

office ‘fitness person’

104% of avg

+40 pts

Marcus

new starter

68% of avg

+10 pts

Priya and Deepak walked wildly different distances today. Same percentage over their own average, same points. That's the whole game.

How it works

Four steps. Zero targets to fail.

Step 1

We learn your normal

A couple of weeks of walking however you already walk sets your personal rolling average. No targets, no minimums, no judgement.

Step 2

Beat it, score it

Hit 75%, 100%, or over 100% of your own average and the points climb. Drop below half your average and you lose a life.

Step 3

The bar moves with you

Every great day nudges your average up a little. Beat it again tomorrow and it climbs again — the game keeps pace with you, not the other way round.

Step 4

Play for something

Climb team leaderboards, take on rivals, or join public competitions that anyone, anywhere, can enter.

Why an ordinary walker can win

Nobody is measured against anyone else's steps. Ever.

Every player is scored against their own rolling average — a number that only tracks them. So the office's most active walker and its most sedentary have identical odds of winning today.

Same day, two players

Sam

110% of own average
Rolling average: 2,400 stepsToday: 2,650 steps

Jordan

110% of own average
Rolling average: 14,800 stepsToday: 16,280 steps
Same 110%. Same bonus. Different lives, same game.

What your percentage earns you

Under 50%

of your own average

Lose a life

75%

of your own average

Small bonus

100%

of your own average

Solid bonus

Over 100%

of your own average

Big bonus

And the average is self-adjusting: keep beating it and the bar climbs with you, so yesterday's best effort becomes today's new normal.

Teams & rivalries

Marketing vs Sales. Or Marketing vs the World.

Every competition works the same way, whichever players you put in it. Run it inside your walls, or open it up and let your company take on someone else's.

Inside your walls

Department vs department

Pit Marketing against Sales against Finance. Every team's score is built from players beating their own averages — so a department full of casual walkers competes just as hard as one full of marathoners.

1stMarketing
18,240 pts
2ndSales
17,960 pts
3rdFinance
15,110 pts
4thEngineering
14,730 pts

Open to the world

Your company vs theirs

A competition is just players, however they're grouped. That means your team can go head-to-head with another company's team, or join a public competition open to anyone who wants in. Beating a rival firm is a better story than beating Karen in Accounts.

Live rivalry

ileadit HQvsNorthwind Co.

ileadit HQ leads by 340 pts, day 4 of 7

Privacy, for employers and everyone else

There's nothing to leak, because there's nothing to compare.

Since every player runs against their own average, there was never a reason to show anyone else's steps in the first place. Employers see participation and engagement across the competition — never a single employee's personal step data.

Step counts stay private

Nobody sees another player’s step count. Not a rival, not a manager, not us on a dashboard. Ever.

Points and rank only

What players see about each other is points and leaderboard position — never the raw number behind them.

Built in, not promised

This isn't a policy we could quietly change. Individual step data simply never leaves a player's own view.

Pricing

Simple, per-player pricing that scales with your team.

No tiers to puzzle over on this page — just tell us the size of your team and we'll get you a straight quote.

  • Unlimited teams and department rivalries
  • Public and private competitions
  • iOS and Android apps for every player
  • Employer view of participation, never step data

Are your employees average winners?

Tell us a little about your team and we'll get back with a quote and a walkthrough.

Talk to us

Get the app

Your average is waiting. Go find out if you're a winner.

Free to download, free to join a public competition. Bring your workplace in whenever you're ready.